Trofeo: A Revolutionary Electric Bicycle by Brian Hoehl

Unveiling the Maserati-Inspired Electric Bike Redefining the Industry

Discover the Trofeo, an award-winning electric bicycle designed by Brian Hoehl. Inspired by the iconic Maserati cars, this innovative design is set to revolutionize the electric bicycle industry with its unique properties and advanced technology.

When it comes to the inspiration behind the Trofeo, Brian Hoehl, a renowned designer, drew heavily from the original Maserati cars, a well-known icon in the automobile industry. The goal was to create one of the lightest electric bikes in the world while maintaining a holistic design profile. The electric drivetrain is cleverly hidden in the bike's downtube, and the colors are a nod to the original Maserati cars.

The Trofeo stands out in the electric vehicle market due to its unique properties. It is crafted from the race DNA of the original Maserati car and uses new composite materials for its construction. The production method involves Autoclave carbon, which ensures the bike is both strong and light. The Maserati electric bike has already made waves in the industry, winning several design awards throughout Europe.

The Trofeo is not just about aesthetics; it also boasts impressive technical specifications. Measuring 175 x 50 x 95 cm and weighing just 12.5 kilos, the frame is made from Autoclave Carbon, making it one of the strongest and lightest in the world. The design was first showcased at the Frankfurt auto show, where it received a positive reception from clients.

The bike is a result of a partnership between Maserati and Diavelo, a leader in the global bike market. The design was realized with inputs from Maserati's designers from Centro Stile and manufactured in Europe. The e-bike collection consists of three product lines, the MC Series, The Trofeo series, and the V8 Series, catering to different uses and customers.

The design process took 22 months and was carried out in Denmark and Italy, with the final prototype approval done in Croatia by the Diavelo design studio. The project involved extensive research in aerodynamics and weight ratio to stiffness of the frames, a new method in the electric bicycles industry. The result is the Maserati Trofeo, a product that has redefined the parameters of electric bicycle design.

The Trofeo is not just a bike; it's a testament to innovation and design. It represents a new category in the bicycle industry, one that blends the race DNA of Maserati with the advanced technology of electric bikes. The Trofeo is more than just a mode of transportation; it's a statement of style, sophistication, and innovation.


Project Details and Credits

Project Designers: Asbjoerk Stanly Mogensen
Image Credits: Image #No 1 : Leon Van Bon / Image #No 2 : Leon Van Bon / Image #No 3 : Leon Van Bon / Image #No 4 : Leon Van Bon / Image #No 5 : Leon Van Bonl
Project Team Members: Brian Hoehl Jack Brandsen Andre Fuchs Sunny He Sasa Stih Ming Cycle
Project Name: Trofeo Electric Bicycle
Project Client: Asbjoerk Stanly Mogensen


Trofeo Electric Bicycle IMG #2
Trofeo Electric Bicycle IMG #3
Trofeo Electric Bicycle IMG #4
Trofeo Electric Bicycle IMG #5
Trofeo Electric Bicycle IMG #5

Read More on Design Radiant